Every tool on this list automates the same Amazon "Request a Review" button. The difference is how much you pay, what else comes bundled, and how fast you can get started.
Last updated: June 2026
Amazon gives every seller a "Request a Review" button in Seller Central. Clicking it sends a standardised, policy-compliant email from Amazon to the buyer — asking for a product review and seller feedback. It works. The problem is doing it manually for every order, every day.
The tools below automate that button. Most connect to Amazon's Selling Partner API (SP-API) Solicitations endpoint to trigger the same request automatically, across all eligible orders, within the optimal timing window. The review your customer receives is identical regardless of which tool sends it.
The real differences are price, what else the tool does, and how it's built — standalone automation vs. a feature inside a larger suite.
| Tool | Type | Starting price | API method | All marketplaces | Instant signup |
|---|---|---|---|---|---|
| Reevy | Dedicated | £9.99/mo | SP-API | ✓ 21 | ✓ |
| StarQuester | Dedicated | $9.99/mo | SP-API | US/UK/CA/JP | Request access |
| FeedbackFive | Review-focused | $9.99/mo | SP-API + BSM | ✓ | ✓ |
| SageMailer | Review-focused | ~$10/mo | SP-API | ✓ | ✓ |
| FeedbackWhiz | Review suite | $19.99/mo | SP-API | ✓ | ✓ |
| Helium 10 | Full seller suite | $39/mo | Follow-Up | ✓ | ✓ |
| Jungle Scout | Full seller suite | $49/mo | Review Automation | ✓ | ✓ |
Reevy is a dedicated Amazon review request tool that does one thing: automates the Request a Review button via Amazon's official SP-API Solicitations endpoint. It covers all 21 Amazon marketplaces from a single dashboard, with unlimited review requests on every plan. Setup takes about five minutes — connect your Seller Central account, set your timing window (7–14 days after delivery), and it runs on autopilot.
Three plans: Single (£9.99/mo, 1 marketplace), Multi (£14.99/mo, 5 marketplaces), and Worldwide (£29.99/mo, all 21 marketplaces). Free 7-day trial, no credit card required. Listed in the Amazon Selling Partner Appstore.
Strengths: Cheapest entry point for full SP-API automation. All marketplaces from one dashboard. Instant self-serve signup. No bloat — does one thing and does it well.
Limitations: No review monitoring, alerts, or analytics. No keyword research or PPC tools. Purely review request automation.
Disclosure: Reevy is our product. We've aimed to keep this comparison fair and factual.
StarQuester is another dedicated review request automation tool built on the SP-API. Similar to Reevy in scope — focused purely on automating the Request a Review button. Offers configurable timing rules and a real-time analytics dashboard. Plans scale by request volume (2,000 to 40,000/month) and connected seller accounts (3 to 15).
Currently supports US, Canada, UK, and Japan marketplaces. Signup is gated behind a "Request Access" form rather than instant self-serve.
Strengths: Dedicated tool, clean focus. Multiple plans scaling by volume. Analytics dashboard.
Limitations: Fewer marketplaces than Reevy (4 vs 21). Gated signup — not instant. Per-volume caps on requests rather than unlimited.
FeedbackFive by eComEngine is one of the longest-running Amazon feedback tools. It automates review requests through both Amazon's Buyer-Seller Messaging and the official Request a Review button, giving sellers two compliant channels. Includes real-time review monitoring, negative feedback alerts, and analytics dashboards.
Pricing scales with order volume — the $9.99/mo tier covers smaller sellers, with higher tiers for more volume and ASIN monitoring.
Strengths: Established reputation. Dual-channel (BSM + Request a Review). Real-time review monitoring and alerts. Multi-marketplace.
Limitations: More complex than dedicated tools. Pricing scales with volume — can get expensive at high order counts. Steeper learning curve.
SageMailer focuses on simple, automated review requests with optimal timing. Known for its straightforward interface — set up your request rules once and let it run. Sends review requests during the window when customers are most likely to leave feedback (typically 7–14 days post-delivery).
Strengths: Simple, clean interface. Good timing optimisation. Affordable entry point.
Limitations: Fewer advanced features than FeedbackWhiz or FeedbackFive. Less well-known, smaller community.
FeedbackWhiz is a more comprehensive review management platform. Beyond automated review requests, it offers A/B testing for request timing, detailed analytics, real-time monitoring with custom alerts, and automated responses to feedback. Also includes PPC keyword tools and product performance tracking.
Pricing starts at $19.99/mo for up to 100 orders, scaling to $199/mo for enterprise volume.
Strengths: Deep analytics and A/B testing. Real-time monitoring with smart alerts. Broader toolset beyond just review requests.
Limitations: More expensive than dedicated tools. Overkill if you only need review request automation. Per-order pricing can get costly at scale.
Helium 10 is a full Amazon seller suite — keyword research (Cerebro, Magnet), product research (Black Box, Xray), listing optimisation, PPC management (Adtomic), and review automation (Follow-Up). Follow-Up automates compliant review request emails post-purchase.
Review automation is just one feature in the bundle. If you already use Helium 10 for other tools, Follow-Up adds no extra cost. If review automation is all you need, paying $39–$279/month for the suite is expensive for a single feature.
Strengths: All-in-one suite — research, PPC, reviews in one subscription. Review automation included at no extra cost if you already use H10. Large community and support ecosystem.
Limitations: Expensive if you only need review automation ($39/mo minimum). Complex platform with a learning curve. Follow-Up is a small piece of a large product.
Jungle Scout is another comprehensive seller suite, primarily known for product research and opportunity scoring. Includes review automation, competitor analysis, listing optimisation, and supplier database access. Review automation works similarly to Helium 10's Follow-Up.
Same trade-off as Helium 10: if you already use Jungle Scout, review automation is included. If you don't, $49/month is a lot for just review requests.
Strengths: Strong product research and competitor analysis. Review automation included in the suite. Established brand with large community.
Limitations: Most expensive entry point on this list. Overkill for review automation alone. Review tools are secondary to the core research product.
You only need review automation: Reevy or StarQuester. Both are dedicated tools starting around £9.99–$9.99/month. Reevy covers all 21 marketplaces with instant signup; StarQuester covers 4 marketplaces with gated access.
You want review automation plus monitoring and alerts: FeedbackFive or SageMailer. Purpose-built review tools with more depth than pure automation, without the cost of a full seller suite.
You want a comprehensive review management platform: FeedbackWhiz. Deep analytics, A/B testing, and monitoring — but at a higher price point.
You already use a full seller suite: Helium 10 and Jungle Scout both include review automation. If you're already paying for either, use what's included. If review automation is the only feature you use, consider switching to a dedicated tool and saving $20–$250/month.
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